Alabama Collect


Alabama Collect is a by appointment only, vintage treasure trove nestled in a small Poblenou showroom in Barcelona. Within minutes of stepping in to the attic space (with a rooftop terrace that dreams are made of) it was clear this is a must-visit every time I come to the city. It's an incredibly well edited vintage collection, with a heavy of focus on 90s designs. Worth noting is the wicker trunk filled to the brim with neatly folded Levi's and the mint condition Burberry trenchcoats – if only I hadn't just bought a new trench...

Paula who runs Alabama Collect is one of the loveliest people I've met and has been in the attic showroom about two months, however the online Tictail store has been going strong for a while. Praise be the fashion gods – the blue blazer I'd eyed up online was still there! That and about 5 other blazers I fell in love with, the addiction might be getting slightly out of hand. In other words, stay tuned for a cavalcade of blazer outfits. 


New Work for Beautiful Blood

New work for Beautiful Blood with photographer Fredrik Augustsson, hair and makeup by Filippa Smedhagen. Check out the full story HERE!


Esprit x Opening Ceremony


A quick flashback to the end of 2017 when I worked with the amazing teams from Esprit and Red and Square on the Stockholm launch of the latest Esprit x Opening Ceremony collaboration. 


2018 Power Dressing

Back to work! I'm taking note of New York Fashion Week's affinity for modern power dressing to inspire the first week back at work after the holidays. 


Sneakerhead Strikes Again


Updating my sneaker wardrobe for fall I'm looking towards comfortable athletic styles. The shades of grey will be jazzed up with colourful socks (of course!) and worn to death like other sneakers that enter my daily fashion routine. 

New Balance sneakers found here