fashion editor

Fashion Chat on ABMorgon

You may or may not know that since the end of 2014 I've been doing a weekly spot on Aftonbladet TV's morning show AB Morgon talking about the latest in fashion. You can check out one of the most recent segments here!

The You Way

Exciting news! The You Way has a new beautiful look and logo, we launched it in conjunction with our first birthday last week. There were celebrations all around and some pretty amazing cake - I'm still full up from scoffing down multiple slices... 

Go check it out here!


Fell In Love All Over Again

new yorkbreakfast place in new york
lacoste at new york fashion week
new york cab
snowing in new york
the high line

The first time I went to New York I totally fell in love with the city. Granted it was October and much warmer than back home, this time it was -10c and blowing a gale... It's been a long time since I felt cold like that before. Despite this I fell in love with New York all over again, how could you not? 

The You Way Magazine

 Christmas was a crazy busy time for me last year. I was working really hard on a new exciting project at work, and here it is at last! The first issue of the bi-annual The You Way coffee table magazine. A big issue covering everything you need to know about SS15 with catwalk trends, editorials, blogger features and loads more inspiring images and articles. I'm so happy and proud to finally hold a copy in my hands.

Tie The Knot

& other stories winter coat

The knot - this seasons most irresistible detail. One thing I knew when looking for this seasons coat commitment was that I wanted it long, and I wanted a self-tie belt. Neutral hues of camel and sand may have been at the top of my list, but I just couldn't resist this navy piece with its belt and layered lapels. Hey, what can I say? When you know, you know. 

Coat from & Other Stories